From Hanbok to High-Fashion: South Korea’s Style Journey

By Mehar Deep Kaur -
November 8, 2024

South Korea has risen to the forefront of the global fashion scene, becoming a powerful trendsetter influenced by its rich cultural heritage, pop culture, and dynamic youth. Known for a style that blends traditional elements with modern and global fashion, South Korea’s approach to clothing has captivated audiences worldwide, positioning Seoul as a new fashion capital and inspiring brands and individuals alike.


Nicolas Ghesquière’s Pre-Fall 2023 collection for Louis Vuitton on the Jamsugyo Bridge in Seoul © Louis Vuitton

Historical Background of Korean Fashion

Korean fashion’s roots lie in its traditional attire, specifically the hanbok, a garment that has been part of Korean culture for centuries. Known for its vibrant colors, simple lines, and elegant designs, the hanbok was traditionally worn for both everyday life and special occasions. The style began to evolve in the 20th century as Western influences found their way in, especially after the Korean War. Over time, Korea adapted to these influences, blending Western styles with traditional Korean aesthetics to create a distinct fashion identity.


Hanbok has been an integral part of Korean lives for centuries | Source


Hanbok has been an integral part of Korean lives for centuries | Source

Modern Fashion Scene in South Korea

Today, South Korea’s fashion scene is diverse, with trends ranging from streetwear to high fashion and athleisure. In Seoul, young people and fashion influencers often showcase oversized silhouettes, bold layering, and pastel or neutral color palettes.
This modern style, though often minimalist, focuses heavily on aesthetics and details. Additionally, the rise of K-beauty has influenced fashion in Korea, with attention to skincare and personal grooming often seen as essential complements to fashionable clothing. This careful attention to detail reflects Korean culture’s emphasis on presentation and self-expression.


Oversized button down shirt in pastel blue | Source : @illusomin


South Koreans also embrace vibrant clothing | Source :@official_g_i_dle


Florals and cardigans for a soft, elegant look | Source : @twicetagram

Influence of K-Pop and K-Drama on Fashion

Korean pop culture has played a significant role in popularizing South Korean fashion internationally. K-pop idols, from BTS to BLACKPINK, have become global fashion icons, often collaborating with luxury brands like Louis Vuitton, Chanel, and Dior. These idols are celebrated not only for their music but also for their unique styles, which fans across the world emulate.


BTS is not only known for its blockbuster songs but also for its iconic fashion choices | Source: Instagram

Korean dramas have also made a significant impact, with actors setting new style trends that quickly catch on among viewers. Stylists working with K-Pop idols and K-Drama stars play an essential role in crafting these looks, using fashion as a narrative tool that allows each celebrity’s personality to shine.


Kpop inspired fashion | Source

The heart of Korean fashion lies in its streets, with districts like Hongdae and Gangnam in Seoul serving as cultural epicenters for street style. South Korean youth often mix high-end and affordable brands, creating a distinct aesthetic that is both approachable and chic.
Street style in Korea is more than just clothing; it’s a form of self-expression that reflects a generation’s aspirations, interests, and lifestyle choices. Social media platforms like Instagram and TikTok amplify these trends, allowing young Koreans to share their unique styles and gain international recognition.


Seoul Fashion Week SS24 Street Style | Joyce Li, Hypebeast

Key Designers and Brands

South Korea’s fashion industry has also been shaped by prominent designers and brands that have left a mark globally. Designers like Lie Sang Bong and Juun.J have been instrumental in bringing Korean fashion to the international stage, showcasing their work at major fashion weeks worldwide. Additionally, brands like Gentle Monster, known for its innovative eyewear, and Ader Error, famous for its avant-garde streetwear, have become popular both in Korea and abroad. Events like Seoul Fashion Week provide an important platform for these designers and brands, allowing them to share their vision with global audiences and establish Korea as a fashion powerhouse.


Designers ruling the Fashion Industry of South Korea | Source

Globalization of Korean Fashion

As Korean fashion becomes more global, collaborations between South Korean brands and international companies are becoming more common. Many Korean-owned brands have expanded outside of South Korea, establishing a presence in Western markets and inspiring collections that incorporate Korean styles.
From minimalist streetwear to tech-forward fashion, Korean aesthetics are influencing global trends, resonating with audiences who appreciate a clean, modern look infused with subtle cultural references.


Digital age fashion | Source

Future of South Korean Fashion

Looking to the future, technology, and sustainability are likely to play central roles in South Korean fashion. As the industry evolves, Korean brands are exploring eco-friendly materials and practices, reflecting a global shift toward environmental consciousness. Innovations in wearable technology may also add a new dimension to Korean fashion, blending functionality with style. The coming years will likely see a continued rise in Korean fashion’s global influence, as designers push boundaries and new trends emerge from Seoul’s vibrant streets.
South Korea’s fashion journey is a testament to the country’s ability to merge tradition with innovation. What began with the hanbok has transformed into a cultural phenomenon that has captured the world’s imagination. Korean fashion is an enduring influence, shaping global aesthetics and redefining how we approach personal style and cultural expression.

References

https://www.90daykorean.com/clothing-in-south-korea/

https://timesofindia.indiatimes.com/life-style/fashion/style-guide/south-korean-street-fashion-trends-a-blend-of-tradition-and-modernity/articleshow/103290527.cms

https://www.fashionchingu.com/blog/13-korean-summer-fashion-trends/?srsltid=AfmBOookPKnBJbqV5yZrw8r5AgjryNTvjSGze5pYkSnTbiXNWM3-t6YP

https://www.istitutomarangoni.com/en/maze35/industry/is-south-korea-the-new-spearhead-of-asian-fashion

https://www.canvas8.com/library/reports/2024/05/29/south-korean-fashion-goes-global-but-what-are-its-citizens-really-wearing